The customer
Seenity is a dynamic and innovative company, operating in the digital marketing industry. Seenity has established itself as a prominent player in the realm of online advertising and brand promotion.
Seenity specializes in leveraging the power of social media to help businesses enhance their online presence, engage with their customers, and drive meaningful conversions. They offer a comprehensive range of services, including social media marketing, influencer partnerships, content creation, and digital advertising strategies tailored to their clients’ specific needs.
Through their cutting-edge strategies and data-driven approach, Seenity has successfully collaborated with numerous brands across various sectors, from startups to established enterprises.
The goal:
Seenity aims to migrate the company’s workload from Azure infrastructure to AWS-based IaaS infrastructure. They seek to achieve better agility in managing their infrastructure and applications, allowing more flexibility and scalability.
Alongside with that, Seenity would like to build a cost optimized and secured environment using native managed AWS services, all in order to reduce operation cost.
The Plan – solution:
MidLink conducted a deep assessment process, in which it fully mapped the customer assets and understood which of these will be migrated to AWS. Then, MidLink designed a new AWS based architecture according to the AWS 7Rs principles, seven common migration strategies (7 Rs). These strategies are refactor, replatform, repurchase, rehost, relocate, retain, and retire. The architecture takes into consideration all the customer goals, including:
- Easy automated scaling
- Resilient
- Secured
- Cost effective
The implementation:
MidLink developed a full IaC (Terraform base) coverage to deploy the AWS-based infrastructure that allows Seenity’s workload to be hosted on the AWS cloud.
By leveraging AWS services and features, such as EKS, RDS and S3 buckets, Seenity managed to reduce the cost and still serve their customers with no need for over provisioning of compute resources.
Moreover, by using AWS services like: AWS WAF/Shield, ALBs and multi-AZ deployments, MidLink ensured improved infrastructure agility and security for Seenity. This enables it to scale resources dynamically and respond quickly to changing business demands.
